Against the Playbook | Ruth Steel, Co-Founder Arculen

In this candid conversation with Lisa Walder (Co-Founder, FIFTEEN WEST) and Ruth Steel (Co-Founder, Arculen) they unpack her accidental start in Amsterdam, the relentlessness of early success, and the reality of relocating to the U.S. as a new mum tasked with opening an office from scratch. 

Ruth talks openly about advocating for yourself, pushing for inclusive cultures beyond alcohol-fuelled incentives, and choosing friendship-first when Co-Founding Arculen backed by a female investor. 

What to expect: curiosity as a superpower, lessons in saying no, and a blueprint for integrating life and leadership without apologising. 

You’ll hear about:

• Thriving as a woman in a male-led playbook 
• Negotiating your worth (and backing yourself)
• Redefining “success” beyond KPIs and burnout Hit follow and share with a woman who’s changing the game.